杏彩体育-快船力克老鹰，路威再次成为核心

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DFE戛纳报道，在2023年TFWA戛纳会展开幕之际，深耕海南多年的DFS今天放出大招——官宣在海南三亚的一个超重量级项目！

重磅：2023年10月1日，全球领先的奢侈品旅游零售商DFS迪斐世宣布，将与中国领先的开发商申亚集团开展紧密合作，计划于2026年前建成海南三亚首个世界级的七星奢侈品零售和休闲娱乐胜地——DFS迪斐世亚龙湾项目。

DFS迪斐世亚龙湾项目总体效果图

· DFS迪斐世与申亚集团开展紧密合作，于2026年前建成海南三亚亚龙湾首个世界级七星奢侈品零售和休闲娱乐胜地——DFS迪斐世亚龙湾项目。

· 这个占地12.8万平方米的空间将囊括超过1,000个奢侈品牌，包括路威酩轩集团(LVMH)的核心品牌，在时装和箱包、美妆和香水、腕表和珠宝、葡萄酒和酒类、高档餐饮、食品和饮料等多个品类中展现无与伦比的沉浸式的理念。

· 预计到2030年，该项目每年将吸引超过1,600万游客，并将在亚龙湾创造可观的经济机遇。

避开快船力克老鹰，路威再次成为核心了未来海棠湾激烈的商业竞争格局，DFS会在成熟的海南著名的亚龙湾旅游区，打造出怎样的旅游零售新高地？

请看DFE详细报道。

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DFS迪斐世亚龙湾项目奢侈品购物大道入口效果图1

2023年10月1日，全球领先的奢侈品旅游零售商DFS迪斐世今天宣布，将与中国领先的开发商申亚集团开展紧密合作，计划于2026年前建成海南三亚首个世界级的七星奢侈品零售和休闲娱乐胜地——DFS迪斐世亚龙湾项目。

DFS迪斐世对12.8万平方米零售空间的投资规模将是前所未有的。项目全面运营后，届时将吸引超过1,000个奢侈品品牌，包括路威酩轩集团的核心品牌。DFS迪斐世亚龙湾项目将成为三亚首屈一指的集奢侈品购物、世界级酒店、高档餐饮和娱乐为一体的零售休闲娱乐胜地，为国内外游客提供创新且卓越的国际一线奢侈品品牌和体验。

DFS迪斐世亚龙湾项目总体效果图

DFS迪斐世董事长兼行政总裁Benjamin Vuchot今天在戛纳开幕的2023 世界免税协会国际博览会上谈到:杏彩体育 “对于DFS迪斐世而言，这是一个极其令人振奋的里程碑，我相信对于中国旅游业来说也是如此。”

“想想上海、澳门、迪拜和拉斯维加斯的无限魅力和超凡体验，现在再加上三亚这个梦幻般的目的地。亚龙湾是进入海南的主要门户，中国政府计划到2025年将海南建成世界上最大的自由贸易港。除了强有力的政策支持，海南还拥有豪华的度假酒店、美丽的白色沙滩和高端的医疗基础设施。因此，我们相信，海南有能力成为世界上增长最快的奢侈品市场，最大限度地提高中国国内和国际的奢侈品消费。”

DFS迪斐世亚龙湾项目奢侈品购物大道入口效果图2

Benjamin Vuchot补充说:“海南将在未来五年内成为世界上最大的免税市场之一，而DFS迪斐世亚龙湾项目将成为迪斐世全球业务布局的一个重要组成部分。我们预计，对客运机场容量、高速公路和港口容量的投资将大幅提升海南的旅游潜力，并带动旅游业客流显著增长。DFS迪斐世亚龙湾项目将是亚龙湾内唯一的豪华零售综合体，我们对该项目的成功和前景感到无比兴奋和乐观。”

DFS迪斐世的目标是通过在亚龙湾打造一个世界级的七星奢侈品零售和娱乐胜地，引领并扩大海南自贸港的时装、美妆和香水、腕表和珠宝等奢侈品的市场份额。DFS迪斐世中国区总裁刘行淑Nancy LIU确认，DFS迪斐世亚龙湾项目将成为迪斐世长期拓展和投资中国市场战略中的核心组成部分。

DFS迪斐世亚龙湾项目迪斐世尊享会会所效果图

“DFS迪斐世亚龙湾项目是我们在中国做出的一系列承诺中的最新的一个。亚龙湾无疑是三亚最成型的奢华自然湾区，迪斐世将为我们的贵宾在亚龙湾提供无与伦比的个性化服务。这标志着迪斐世在奢侈品旅游零售领域通过多元形式和多种渠道的拓展，践行“不断扩大中国市场”的全球战略迈出的实质性的一步。” 刘行淑着重谈到。

最后，DFS迪斐世董事长兼行政总裁Benjamin Vuchot表示:“DFS迪斐世今天的通告是我们对三亚和海南乃至整个中国旅游市场的长期发展做出的最明确的承诺。DFS迪斐世亚龙湾项目建成后，不仅将为提升亚龙湾和三亚的形象发挥积极作用，还将与我们的品牌合作伙伴一起，充分发挥我们在奢侈品旅游零售领域与生俱来的基因，确保海南成为全球顶级奢侈品旅游目的地。"

"展望未来，我们将与我们的战略合作伙伴一起，在海南和中国打造新的零售传奇，为所有国内外游客带来难忘的体验。我们也为我们将为海南当地经济做出的贡献感到自豪。我们预计，到2030年，DFS亚龙湾每年将吸引超过1,600万游客，并在亚龙湾创造可观的经济机遇。” (中文完）

DFS Opening the First World-Class, Seven-Star Luxury Retail and Entertainment Destination DFS Yalong Bay in Sanya, Hainan, China by 2026

Architect’s Impression- Overview of DFS Yalong Bay Property

• DFS to open the first world-class, seven-star luxury retail and entertainment destination, DFS Yalong Bay in Sanya, Hainan, China by 2026.

• The 128,000 square meter site will feature over 1,000 luxury brands including iconic maisons from the LVMH Group, with elevated immersive concepts across multiple categories such as fashion and apparel, beauty and fragrances, watches and jewelry, wines and spirits, fine dining, food and beverages.

• The project is estimated to attract over 16 million visitors per annum by 2030 and will create sizeable economic opportunities in Yalong Bay.

（1 October 2023) – DFS Group, the world’s leading luxury travel retailer, today announced plans to open the first world-class, seven-star luxury retail and entertainment destination, DFS Yalong Bay in Sanya, Hainan, China by 2026.

DFS is forecasting an unprecedented investment into a 128,000 square meter site, attracting over 1,000 luxury brands including iconic maisons from the LVMH Group once fully operational. DFS Yalong Bay will become Sanya’s premier destination for luxury shopping, world-class accommodation, dining, and entertainment, serving international and domestic tourists with innovative, renowned luxury brands and experiences.

“DFS Yalong Bay is an incredibly exciting development for DFS, and I believe for the Chinese travel industry”, said Benjamin Vuchot, DFS Chairman and CEO, in Cannes today. ”

“Think the glamour and experience of Shanghai, Macau, Dubai, and Las Vegas: now add Sanya to these dream destinations. Yalong Bay represents a key entry point to Hainan which the China Government plans to turn into the world’s largest free-trade port. In addition to this strong policy, Hainan also offers luxurious resorts, beautiful sandy white beaches and high-end medical facilities. Hence, we believe that Hainan is well-poised to become one of the fastest growing luxury markets in the world maximizing both domestic and international consumption.”

Architect’s Impression- DFS Yalong Bay Luxury Boulevard Entr

Vuchot added, “With Hainan on course to become one of the world’s largest luxury retail markets in the next five years, DFS Yalong Bay will be a critical addition to DFS’ global portfolio. We expect tourism to grow significantly as investments in passenger airport capacity, high speed roads and port capacity will also boost tourism potential in Hainan. DFS Yalong Bay will be the only luxury retail property within Yalong Bay. We have tremendous excitement and optimism about this project.”

DFS Group’s objective is to lead and grow the market share of luxury in Hainan across fashion, beauty and fragrances, watches and jewelry by developing a seven-star world-class luxury retail and entertainment destination in Yalong Bay. Nancy Liu, President, DFS China confirmed DFS Yalong Bay development represents a core component of DFS’ long-term expansion and investment strategy in the China market.

Architect’s Impression- DFS Yalong Bay DFS CIRCLE Members’ L

“DFS Yalong Bay is the latest in a series of commitments we are making in China. Yalong Bay area is undoubtedly the most developed luxury natural cove in Sanya, where DFS will provide unparalleled personalized services to our patrons. This truly represents a substantial stride in DFS' global strategy to expand in the China market through a multi-format, multi-channel expansion in the luxury travel retail sector.” said Liu.

Concluding, DFS Chairman and CEO, Benjamin Vuchot said, “This DFS announcement today is the clearest commitment we can make to the long-term development of Sanya and Hainan and the entire Chinese tourism market. Upon completion of DFS Yalong Bay, DFS will not only play a positive role in elevating Yalong Bay, but we will also secure Sanya as a top tier luxury destination on the global stage with the brand partners we bring, leveraging our DNA in luxury travel retail. Looking forward, we are committed to forging new retail legends in Hainan and throughout China with our strategic partners bringing unforgettable experiences to all domestic and international travelers. We are also proud of the contribution we will make to the local economy of Hainan. We expect DFS Yalong Bay to attract over 16 million visitors per year by 2030 and create sizeable economic opportunities within Yalong Bay.”

-End-